FCMO.
Who I am
The name isn’t a riddle. It’s what I do. I’m a fractional CMO and strategist for Nordic scaleups.
I work mainly with growing B2B and tech companies, but enjoy venturing outside that world too.
I like working close to founders and teams who appreciate brutal simplicity and no-nonsense thinking. In a world of accelerating change, clear ideas in normal language matter more than ever.
How I can help
I help companies connect product, brand and growth around a clear direction.
That can mean finding the right position, building a brand people genuinely care about, bringing products to market, finding smart ways to use AI, or creating content and campaigns that cut through the noise and slop.
Proper marketing takes long-term thinking, creative judgment and the whole company on board. If that sounds good, we should work together.
Track record
15+ years across marketing, brand and content, both agency-side and in-house.
Multi-award-winning work for startups, scaleups and established organisations, including Försvarsmakten & Klarna.
Course Director for Product Marketing at Berghs School of Communication.
